Design Method

For each project I employ a formula that produces successful
results for each clients specific goals. Three steps are involved:

We start by actively helping you define your short and long term business goals, then I determine the best and most cost-effective plan of action that will help you attain those goals. I work with you to set a realistic timeframe, schedule and budget so progress and success is easily measured.

Once we have agreed on
a strategic plan, I develop
a clear blueprint for the solution to your specific needs. This map will assist when planning the system design. At this stage I collaboratively work with you to determine and refine your project's functional, technical and creative requirements.

We pick up the process in the planning stages and carry the concept through
to completion, from content planning, into writing and editing, executing the design through the production stage and on its way to final printing, monitoring the project closely and following up with press checks.

Every project requires its own set of problem solving. Using a blend of analytical and creative thinking I produce solutions targeting intended audiences with a clear message presented with appeal.